About LoanNow
We help South Africans find the right loan without paying a cent for the help. Here's exactly how that works — including how we make money.
What we do
LoanNow.co.za is a loan comparison and referral service. You tell us what you need; we match your request against a panel of credit providers registered with the National Credit Regulator (NCR) and show you the offers most likely to fit. You choose a lender and apply directly on their website — the credit agreement is between you and them.
We are not a lender. We don't make credit decisions, we don't handle your loan money, and we never charge you a fee.
How we make money — full transparency
When you apply with a lender through a link on our site, that lender may pay us a referral commission. This is the industry-standard model used by comparison sites worldwide, and it has two important properties:
- It never changes your price. The rate and fees you pay are set by the lender within National Credit Act caps — identical whether you arrive via LoanNow or directly.
- It can influence display order. Commercial arrangements may affect how offers are ranked, alongside relevance to your request. We tell you this plainly because you deserve to know.
How we choose lenders
Every lender on our panel must:
- Be registered with the National Credit Regulator (NCR) — we verify registration before listing
- Comply with the National Credit Act, including rate caps and affordability assessments
- Disclose all costs upfront in a pre-agreement quote
- Never charge upfront fees before paying out a loan
If a lender falls short of these standards, we remove them. If you have a bad experience with any lender listed on LoanNow, tell us — we take it seriously.
Our editorial standards
The guides and tools on this site are written to be genuinely useful, not to sell:
- Figures like interest caps and fees are based on the National Credit Act and its regulations, checked against the National Credit Regulator's published guidance.
- Every guide shows its last-updated date. If you spot something outdated or wrong, let us know and we'll fix it.
- We write in plain language. Borrowing is stressful enough without jargon.
- We will always tell you when a loan is the wrong tool — see our honest guidance on when not to take a payday loan and when debt review beats consolidation.
Your privacy
To match you with the right lenders, our form collects your name, contact details and a few basic financial facts (income bracket, employment, the amount you want). We never sell your information — it's shared only with a lender you choose to be matched with. We're fully POPIA-compliant; see exactly what we collect and how we use it in our Privacy Policy.
How LoanNow makes a difference
Borrowing in South Africa can be confusing and, for many people, stressful. Rates vary widely, some "lenders" are outright scams, and it's easy to sign up for a loan you can't really afford. We built LoanNow to fix three things:
- Save you time — one form instead of filling in a dozen lender applications.
- Save you money — comparing offers side by side helps you spot the cheapest total cost, not just the lowest advertised rate.
- Keep you safe — every lender we list is NCR-registered, and our guides teach you to recognise loan scams and know your rights under the NCA.
Frequently asked questions
Is LoanNow a lender?
No. LoanNow is a free comparison and referral service. We don't lend money or make credit decisions — we connect you with NCR-registered credit providers who do.
How does LoanNow make money if it's free for me?
When you apply with a lender through our links, that lender may pay us a referral commission. It never changes the rate or fees you pay — they're identical whether you come via LoanNow or go direct.
How do you choose which lenders to list?
Every lender must be registered with the National Credit Regulator, comply with the National Credit Act, disclose all costs upfront, and never charge upfront fees. If a lender falls short, we remove them.
Is my information safe with LoanNow?
Yes. We're POPIA-compliant, we never sell your data, and we only share it with a lender when you choose to be matched. Full details are in our Privacy Policy.
Questions? We're easy to reach.
Email us and a human will reply: info@loannow.co.za